Whether you need engaging content or a complete strategy, here’s how I can help...

  • Video produced for Hexham Book Festival featuring award-winning poet and performer Holly McNish.

    VIDEO

    If you’re looking for organic social media content, paid ads creative, or event or corporate communications films, I’ll work with you to create video that’s right for your audience and platform, for maximum business impact.

  • A montage of Instagram social media travel photography images for social media marketing

    PHOTOGRAPHY

    From social media photos and product shots to event photography, I’ll help you share stills that inspire, create desire, sell and convert, inform, educate, change attitudes, engage your community, or simply capture the moment.

  • Samples of copywriting and content writing including website copy, magazine content, campaign copy and brand values

    Copy & Content Writing

    If you need website copy, brand documents, blog posts or ad copy that converts, I can help. Let me create copy that resonates with your audience, from content ideas generation to the finished product.

  • An advertisement for social media strategy courses run by social media and digital marketing content and strategy specialist Jenny Wotherspoon

    Strategy & Management

    Great content gets lost without a strategy. If you need to redefine your brand or social media strategy, let’s talk. I also run workshops if you want to train your team, and offer social media management packages. Let’s discuss what’s best for you.

I’ve been creating content for 15 years as a journalist, marketer and communications specialist. A visual storyteller with an eye for the aesthetic, I love crafting images and words to deliver a message and achieve results.

I originally trained as a video journalist, winning BBC and RTS awards for my work, before moving into social media and digital marketing content and strategy. My work has taken me from book festivals, fashion shows and building sites in the North East to software companies in Norway.

In 2017, I launched a Digital Marketing Institute accredited degree programme in Social Media Management at the University of Sunderland, teaching students to create content to strategically exceed business goals and build loyal brand communities. My students have built incredible social media communities; they work in well-known marketing agencies; they run their own businesses. I also run training sessions for businesses across the North East on social media & digital marketing strategy and content skills.

I’m a solo-worker, which is sometimes exactly what you need. However, I have lots of industry friends I can call on if you need a bigger production. Let’s work together to create measurable outputs and maximum impact for your business.

Jenny Who?

A mid shot of digital and social media marketing and communications specialist Jenny Wotherspoon

I’ve been lucky enough to work with and create content for many brands, companies and organisations over the years. I love the diversity of working with companies from small, creative businesses to national organisations; fashion, beauty, travel and tourism to health, technology and nutrition.