Social media strategy, management & training

Examples of social media content including fishermen, musicians, coffee, NHS workers and models in Milan

PURPOSEFUL CONTENT FOR BUSINESS IMPACT

If your Tiktoks aren’t getting reach, your Instagram engagement has plummeted, and driving traffic through Pinterest is a puzzle, let me help.

It’s my job to understand the nuances of each platform, stay up to date with trends and algorithms, and understand what your audience needs and how to reach them. That means you can get on with running your business, take pressure off your existing marketing team, and get better results.

I create tailored, data-driven social media marketing and communications strategies to help you reap the benefits of social media marketing and achieve your specific goals, whether it's increasing brand awareness with a killer social video strategy, driving website traffic with a creative click-through campaign, or generating better leads through paid ads.

I also run training courses for businesses on content creation and strategic social media planning, and provide social media management packages for businesses who need longer-term support.

Whatever the size or nature of your business or organisation, if you need a social media expert, I’d love to hear from you.

NCTJ Social and Video Journalism Panel hosted by Jenny Wotherspoon
Jenny Wotherspoon with University of Sunderland graduates at the Stadium of Light
Poster for social media strategy sessions for small businesses run by Jenny Wotherspoon in connection with the European Union Workforce Skills Programme and the University of Sunderland
Poster for a Chartered Institute of PR conference on data skills with panel members including Jenny Wotherspoon and Kerry Sheehan

I increased Instagram engagement for my last client by more than 300%.

I’ve run strategy and content training sessions for more than 50 small businesses and local organisations.

I launched a Digital Marketing Institute accredited degree programme in Social Media Management.

STRATEGY & Management

  • If your content isn’t reaching the right audience, your channels aren’t growing, and you’re trading lots of effort for little results, let’s talk. Whether your current strategy needs an overhaul and fresh ideas, or you’ve got no plan at all, let’s get things back on track. Social media is one approach within your digital marketing mix. I can create a social media strategy that ties in to your existing marketing plan, or support you with a broader digital marketing overhaul.

  • If you’re a busy business owner, or you have a small marketing team with other things to focus on, this one is for you. Packages cover everything from content ideas, content creation and scheduling to paid social and reporting. Get in touch for more detail about my social media packages.

  • A one-off social media first campaign to support a short-term goal, whether it’s a brand awareness boost, or a creative conversion driving campaign. I can work with your content creators and designers, or plan, create and implement the whole campaign.

  • I’ve trained more than 50 businesses in social media content creation and strategic planning. If you need to upskill, refresh and refocus yourself or your team, I’ll create a bespoke training package to suit your needs.

Looking for something different?